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Top 5 Benefits Of Event Marketing
24Nov
What Are The Top 5 Benefits Of Event Marketing?

Event marketing is one of the more experimental forms of marketing for businesses. With proper planning and execution on the right track, you get the best results. Most online activities necessitate marketing in order to gain global attention and opportunities for lead generation.

This blog is all about describing some of the salient benefits of event marketing that are proving beneficial for businesses and event sponsors. In addition, we’ll go over some unique ideas for effectively hosting your events.

Event Marketing: All You Need To Know

One of the most wonderful opportunities to build new connections and expand your reach globally is marketing. With most of the events taking place online, there is a strong need to promote these events socially.

Event marketing refers to the running of promotional campaigns on different promotion channels such as SEO, social media, and much more. Events are the best way to share any information, an exhibition of any commodity, or something like that. Visuals are always better than the written word, and online events follow the same path. So, before wasting any second, let’s have a look at some of the prominent benefits of Event marketing –

Top 5 Popular Benefits of Event Marketing

Creation Of Brand Awareness

Your product or service should get proper exposure among the audience. The best way is to host any session, like webinars or something, and promote the event using event marketing campaigns.

If you are successful in interacting with your target audience as effectively as possible during the event, chances are that more of them will become potential viewers and customers. Authenticity comes with lots of effort and hard work. In addition to this, brand awareness also enhances the credibility of your brand in front of a global audience.

Revenue Generation Opportunities

Hosting online events means you can make the most of your event. With the help of professional event platforms and the integration of payment gateways, you can actually monetize your event. “Monetize” here means your audience will have to pay a specific amount for watching your event.

Strong networking during the event marketing campaigns results in an increase in sales leads, the number of potential customers, and much more. According to recent research, the conversion rates of leads while hosting online events are higher than any other platform.

Strong Networking Options

If your networking is strong, your event will be a success. This occurs when marketing campaigns are conducted to investigate the preferences of the audience, regardless of demographics. With event marketing, you meet new individuals virtually and get to know their thought processes and mindset. Similarly, you end up making some valuable connections, which further help you increase your audience count.

Prior to organizing or attending the event, establish specific goals you hope to accomplish in order to keep you on track. What goals do you have in mind? In this manner, you can make sure your event promotion is cost-effective.

It can be beneficial to evaluate your leads through in-person contact. It makes you more recognizable and presents your brand as a possible partner. Make sure to collect a lead’s contact information so you can keep in touch with them after the event.

Collecting Valuable Feedbacks

Whether you’re hosting any type of event, feedback is always a point of consideration. Most of the sponsors don’t bother to collect post-event feedback. With the help of an event marketing plan, you can run different surveys to gather valuable data related to the event. In addition to this, this will also boost the productivity of the upcoming sessions.

The ability to add new leads to your pipeline thanks to event marketing is another perk. Discover what they are seeking, collect their data, generate leads, and fill the funnel. The main objective here is to engage in conversations that ultimately result in sales.

You Can Target a Specific Audience

With the help of event marketing, the targeting of specific audiences has become quite easy. With so many options available, you can filter out the audience with similar interests before inviting them to your event. The rest is up to events to provide them with what they desire.

What Are the Different Categories of Event Marketing?

So far, we knew about event marketing and its benefits from the user’s point of view as well as from the sponsors’ side. But have you ever wondered which broad umbrella event marketing falls under? Here are some of the most famous types of online events upon which marketing rely upon – interactions

Video Conferences

Online video conferences are real-time interactions between two individuals over the internet. For this, equipment and setup requirements are very low, and all these take place remotely. Conferences vary from regular discussion meetings to annual summits of different nations.

Online Webinar Sessions

Webinars are very important from a business point of view. It is very easy to share the link to a webinar session on social media and gather the maximum audience count for the event. These sessions involve the sharing of content in the form of handouts, PowerPoint presentations, visuals, and much more.

Virtual Exhibitions

Virtual exhibitions are best for the purpose of showcasing what you have with you. With the selection of the right strategy for event marketing, you can use event platforms. These event platforms cater to the needs of the audience with their immersive expo booths, customizable landing pages, help desks, lobby areas, and much more.

In addition to this, by hosting these exhibitions, you can actually make new connections, interact with the event attendees in the healthiest possible way, and do much more.

Wrapping Up

Event marketing is one of the best ways to shine like a hero in front of your audience. After all, the larger the audience, the more successful your event will be. With the right kind of marketing plan and perfect execution skills, you can do wonders with event marketing. I hope this blog helped you understand the basics of event marketing. In addition to this, we have seen prominent benefits as well as different categories of event marketing.

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amazon prime video streaming
19Nov
How to fix by Checking Network Connection Amazon Prime Video Not Working on Fire TV Stick

As you know, the popularity of Amazon Prime Videos has increased so much that everyone wants to run it. Amazon Prime Videos has some of the most popular shows such as The Boys, The Lord of the Rings: The Rings of Power, Reacher, etc., due to which the demand for Amazon Prime Video is very high among the public. And its problem increases further when related devices stop working or do not work properly. Fire TV Stick can be called its biggest quote. Yes, if your Fire TV Stick is not working properly with Amazon Prime Video, then you do not need to worry too much. Because we have given a very effective solution for this in this post below.

Before doing that solution which is mentioned in the below section of the post, you make sure that you have proper subscription of the steaming, because some videos, movies and shows are available only on subscription plans. On the other platforms they are not available.

Checking Network Connection

Hey guys, first of all you should make sure to have an active network connection on the Fire TV Stick. This is very important to play your Amazon Prime Video on Fire TV Stick. If there’s a problem with the connected Wi-Fi, you can’t stream content from Netflix, Disney+, Prime Video, YouTube, etc.

To do all this you need to restart your router and follow the below steps to confirm the active connection status.

Checking Network Connection

1. First of all you need to open Fire OS home screen and select the Setting Icon (as mentioned in the above image)

How to Fix Amazon Prime Video Not Working on Fire TV Stick

2. In the next page or screen wizard you need to select Network. You can get help by the above image.

3. After that you have to Connect to a 5GHz Wi-Fi network.

Fix Amazon Prime Video Not Working on Fire TV Stick

4. In the Next Step, You select the menu button on your Fire TV Stick remote.

Make sure it says ‘Connected to the internet.’

5. Once is ready to connect, then show the ‘Connected to the internet‘.

Later here on, You can also run a speed test.

Indian Medical Devices Sector
17Nov
India MedTech Expo- 2023: Three Days National Expo on Indian Medical Devices Sector

ATES POST.COM: India MedTech Expo- 2023 : Three Days National Expo on Indian Medical Devices Sector – India MedTech Expo, 2023 (IMTE-2023)- rescheduled; Now to be held from 17-19th January 2023 at Aerocity Grounds, New Delhi.

Overwhelming response from Domestic manufacturers, MNCs, Start-ups & MSMEs.

R&D Pavilion to have participation of 50 R&D Institutions.

The India MedTech Expo (IMTE), the first-ever Expo of Indian Medtech Industry by Government, is rescheduled and now will be held from 17th to 19th January 2023 at Aerocity Grounds, New Delhi.
The three days Expo was earlier scheduled from 9th to 11th December 2022. On 30th September 2022, the website of India MedTech Expo (IMTE) was launched and the flyer was released for the event.


India MedTech Expo (IMTE), a three-day long event is the 1st edition of India MedTech Expo, organized by Dept. of Pharmaceuticals, Government of India, in close association with all the Medical Devices Industry Associations. It is being coordinated by Federation of Indian Chambers of Commerce & Industry (FICCI). The Expo is planned around the theme “Future of Device, Diagnostics & Digital”. The event is organized with an objective to create opportunities to network and explore collaborations both for the sector’s growth in India and its potential contribution globally, by bringing together all the stakeholders such as PLI participants, start-ups, MSMEs, Innovative entrepreneurs, R&D facilities, Incubators, public and private hospitals, Industry at large, Academia, Research institutions, Investors, State governments, MedTech parks and key Government officials for taking the sector on a forward growth trajectory.

India MedTech Expo- 2023: Three Days National Expo on Indian Medical Devices Sector


India MedTech Expo has received tremendous response from the MedTech Industry, which has come forward in large numbers and given their confirmation for participation. So far, about 150+ Start-ups, 275+ Indian & International Medical Device companies and MSME units, 50+ Research Institutions, etc. have confirmed their participation in the Expo. Over 376 foreign buyers entries have been received out of which selected 200+ foreign buyers will be hosted for B2B engagement.


The current market size of the medical devices sector in India is estimated to be 11 Bn USD and the sector in India is at a growth stage with CAGR of 10-12% over the last decade and has the potential to reach $ 50 bn by 2030. The proposed Expo will create visibility of medical devices ecosystem to the world and build a brand identity for the Indian MedTech sector.


IMTE-23 would offer a unique platform to meet and interact with Start-ups, Indian & International Medical Device companies, MSME units & Research Institutions. IMTE-23 would feature special Government Regulators, State MedTech Parks, Future Healthcare, R&D and Innovation, Make in India & Start-ups Pavilion, along with parallel thematic Conference sessions.


Details of the National MedTech Expo 2023 are available at –http://www.indiamedtechexpo.in/
While regretting the inconvenience caused due to rescheduling, the Department has requested the Indian medical devices manufacturers , buyers and all stakeholders to continue their committed support to make the proposed India’s first Medtech Expo 2023 a resounding success.

For more information you can visit our other resources: Sahi Disha Kioor, Dharmveer Prajapati

meet the president on Children’s Day
15Nov
Students from various schools meet the president on Children’s Day

President urges children to dream big; dreams of today would be reality tomorrow.


Students from various schools met the President of India, Smt Droupadi Murmu at Rashtrapati Bhavan Cultural Centre (RBCC) this morning (November 14, 2022).
Speaking on the occasion, the President said that childhood is the most beautiful phase of life. Children are accepted as they are. This is what makes them so alive. Today we are celebrating this innocence and purity of children.


The President said that every new generation brings new possibilities and new dreams. This is a new era of technological and information revolution. Children are now aware about various domestic, social and environmental issues. With the advent of technology, knowledge and information are now at their fingertips. So it is all the more important that we make more efforts to teach them the right values ​​and involve them in various activities and discussions. We can also learn a lot from children.

meet the president on Children’s Day


The President advised children to dream big and dream for a new and developed India. She said that dreams of today may become reality tomorrow. She advised them to think about the kind of India they want to live in when they grow up. She urged them to follow the path of duty without worrying about the result which will eventually lead them to great success. She said that the path they choose today would determine the journey of India in the coming days. She also advised them to keep their inner child alive even as they grew up. She urged them to stay connected with India’s culture, always respect their parents and love the motherland.

May you love to read: CSIR-NIScPR organized Student-Scientist Connect Programme

Student-Scientist Connect Programme
4Nov
CSIR-NIScPR organized Student-Scientist Connect Programme

Scientific research provides ample opportunities to serve the humanity. Science has no boundary and passion is the prerequisite to be a scientist. Through the path-breaking discoveries & inventions, scientists address the challenges of general public. Prof. Ranjana Aggarwal, Director of CSIR-NIScPR (National Institute of Science Communication & Policy Research) shared these thoughts during her inaugural address in a Student-Scientist Connect Programme organized by CSIR-NIScPR. This programme was conducted under the Jigyasa programme of CSIR in which 33 school students from Jaipur, Rajasthan visited NIScPR, Pusa campus, New Delhi on 3 November, 2022.

Prof Ranjana Aggarwal, Director of CSIR-NIScPR felicitating the students with certificates

While interacting with the students, Prof. Aggarwal stressed the importance of building a career in basic sciences and enthralled the students with experiences from her own scientific and academic career. She conveyed how the country’s problems may be solved through developing indigenous solutions. She also encouraged the visiting students to be passionate about the same. Further in her address, Prof. Aggarwal cited a few key examples of how CSIR-NIScPR as a unique platform of communication-policy research encouraging participation from the public in scientific events and on similar grounds, she asked the students to partake in the current and future events being hosted by the institute.


Science students (of classes 11-12th) along with their teachers of the Rajdhani School, Kanwarpura, Jaipur were hosted at the Pusa campus of CSIR-NIScPR during a Student-Scientist Connect Programme of CSIR’s Jigyasa initiative. The students were familiarized with the contributions and technologies of CSIR laboratories that form a part of our daily life activities and were encouraged to be a part of such S&T innovations that contribute to nation building.
Shri CB Singh, Head, Jigyasa, Training and HR Division of CSIR-NIScPR provided insights into the significance of Jigyasa’s student-scientist connect programme. He explained how Jigyasa contributes in promoting a scientific temperament among students through lectures, webinars, and training programmes in association with different CSIR laboratories all across the country. Shri Singh emphasized the importance of recently launched CSIR Online Virtual Laboratory Portal that provides simplistic explanations for the scientific phenomenon and applications driving the everyday activities of humans.
Shri R.S. Jayasomu, Chief Scientist, CSIR-NIScPR took the discussion further with his valuable talk related to Career in Science Communication. He elaborated how CSIR-NIScPR operates in imparting scientific knowledge back to the society and thus is a unique CSIR institution holding a tier amongst the top publically funded organizations in the country. His talk also introduced the students to CSIR-NIScPR magazines ‘Vigyan Pragati’ and ‘Science Reporter’. Shri Jayasomu also made the students aware about the ‘Wealth of India’ encyclopedic series that imparts authentic knowledge pertaining to the vast plethora of India’s flora, fauna and mineral reserves.


Dr. Suman Ray, Principal Scientist of CSIR-NIScPR explaining to visiting students about the medicinal values of the Ayur Vatika plants


Dr. Sunita Garg, Emeritus Scientist, CSIR-NIScPR telling the highlights of NIScPR’s Herbarium of raw materials


Students also visited the Popular Science Division of CSIR-NIScPR from where popular science magazines Science Reporter & Vigyan Pragati are published since long time

Dr. Suman Ray, Principal Scientist and PI-Jigyasa, CSIR-NIScPR delivered a brief presentation on the achievements of different CSIR laboratories since the induction of CSIR in 1942. This was followed by the students’ visit to the Printing Section, Ayur Vatika, Popular Science Division, Raw Material’s Herbarium and Museum facilities housed at the campus.
On this occasion, Director, CSIR-NIScPR distributed the special issue of the Vigyan Pragati magazine to all the visiting students and felicitated the students with certificates of participation.

Write for us Guest Post

3Nov
How to redirect http to https in .htaccess?

Hello guys, you and me, both are well aware about this post. You have reached here by searching, how to redirect http to https using htaccess file in the search engine search bar, so that your website does work fine and show the secure connection on the web browser like below image wizard.

secure connection ates post

And I would try to give my 100% to solve this error ( redirect http to https) easily and step by step, so that you never regret that may left this post hardly with sadness.

Follow the steps for redirect http to https in htaccess file

  1. First of all you need to login your cpanel with hosting access credential (hosting login detail). Once you have loged in your hosting cpanel, then you will see this wizard under public_html.
htaccess file in the cpanel

2. In the second step, you need to right click on the fine and click twice on the upcoming edit button. You may refer images which are given in the image gallery beow.

click on edit button
click on edit button in the cpanel

After doing this you will reached on the edit page where, you have to edit the redirection code (http to https)

Redirect http to https code (redirect code no. 1)

RewriteEngine On 
RewriteCond %{SERVER_PORT} 80 
RewriteRule ^(.*)$ https://www.example.com/$1 [R,L]

Guys, you can use this code to redirect http to https, but there is some information, which you need to mind at the time of implementation of the final step.

In the given above code you need to replace example.com with your domain name, which is recommended

Final Example of redirect http to https 

RewriteEngine On 
RewriteCond %{SERVER_PORT} 80 
RewriteRule ^(.*)$ https://www.atespost.com/$1 [R,L]
change domain in htaccess file

3. After completed the editing process in the .htaccess file for redirect http to https, then you need to click on the save button as mentioned in the above image wizard.

Redirect http to https code (redirect code no. 2)

RewriteEngine On 
RewriteCond %{HTTP_HOST} ^example\.com [NC]
RewriteCond %{SERVER_PORT} 80 
RewriteRule ^(.*)$ https://www.example.com/$1 [R,L]

Note: In this htaccess redirection code, you need to replace example.com to your won domain. It could be .in, .net, .org and many more as you know very well.

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PRESIDENT OF INDIA INAUGURATES 7TH INDIA WATER WEEK
2Nov
PRESIDENT OF INDIA INAUGURATES 7TH INDIA WATER WEEK

ATES POST: The President of India, Smt Droupadi Murmu inaugurated the 7th India Water Week today (November 1, 2022) at Greater Noida, Uttar Pradesh.
Speaking on the occasion, the President said that it is impossible to imagine life without water. In Indian civilization, water is not only important in life but also in the journey after life. That is why all water sources are considered sacred. But at the present if we look at the situation the condition seems worrying. Due to the increasing population, the condition of our rivers and reservoirs is deteriorating, village ponds are drying up and many local rivers have become extinct. Water is being over-exploited in agriculture and industries. The environmental balance on the earth is getting disturbed, weather patterns are changing and unseasonal excessive rainfall has become common. In such a situation, discussing the management of water is a very commendable step.
The President said that the issue of water is relevant not only for India but for the entire world. This issue is linked to national security too as the vast amount of available freshwater is spread between two or more countries. Therefore, this combined water resource is an issue in which the international cooperation is necessary. She was happy to note that Denmark, Finland, Germany, Israel and the European Union are participating in the 7th India Water Week. She expressed confidence that all will benefit from the exchange of ideas and technologies on this forum.
The President said that water is a major resource for agriculture as well. According to an estimate, about 80 percent of the water resource in our country is used for agricultural purposes. Therefore, proper use and management of water in irrigation is very important for water conservation. The ‘Pradhan Mantri Krishi Sinchai Yojana’ (PMKSY) is a major initiative in this area. This nationwide scheme is being implemented to increase the irrigated area in the country. In line with water conservation goals, the scheme also envisages adoption of precision-irrigation and water saving technologies to ensure “per drop more crop”.
The President said that providing clean drinking water to the growing population will be a big challenge in the coming years. The issue of water is multifaceted and complex, for which efforts should be made by all stakeholders. We all know that water is limited and only its proper use and recycling can sustain this resource for a long time. Therefore, all of us should try to consume this resource carefully. She urged people to be aware of its misuse and make others aware about water conservation. She expressed confidence that the outcome of brainstorming during this 7th Water Week will pave way for the welfare of this earth and humanity. She appealed to the common people, farmers, industrialists and especially children to make water conservation a part of their ethics. She said that only in this manner, we will be able to gift a better and safer tomorrow to the coming generations.

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